Fitbit's Uphill Task To Conquer Indian Wearables Market

The second quarter of 2018 was the biggest quarter for the wearables market in India. The overall market grew by over 66 percent year over year (YOY). In the second quarter alone, more than one million units of wearables were shipped, according to IDC data. This immense growth can be attributed to the precautionary measures taken by the companies before the implementation of national standard norms by the Bureau of Indian Standards (BIS).

Xiaomi maintained its position as the undisputed market leader with approximately 46 percent market share, while GOQii and Titan maintained their second and third position respectively. Fitbit, the global leader in the wearables market, is finding it hard to showcase its charisma to the Indian audience. Although Fitbit replaced Fossil to rise to fourth position, it is still far behind the market leader Xiaomi. Fitbit’s struggle in the Indian market is due to increasing numbers of new competitors in the wearables segment and the changing approach of the Indian audience towards its gadgets.