Fitbit is a California-based company that develops and manufactures compact, wireless wearable technology for the health and fitness industry. Founded in 2007, the company has gained attention due to its rapid growth and success. Over the course of just five years – from 2010 to 2015 – Fitbit’s revenue increased from just over 5 million U.S. dollars to more than 1.8 billion U.S. dollars. In the years following this rapid expansion, the company has experienced a period of decline, with its total revenue figure decreasing to 1.5 billion U.S. dollars in 2018. Forecasts suggest that total shipments of wearable electronic devices will eclipse 220 million units in 2019 as Fitbit looks to regain its footing within the growing industry.
Fitbit’s first device, the Fitbit Classic, was released to the consumer market in 2009, and had limited features compared to the most recent models. The Fitbit Classic only kept track of steps, distance, calories burned and activity intensity. In order to stay competitive in the fast-growing wearable technology industry, the company released multiple models and features throughout the years. As of March 2019, Fitbit had twelve models in the market that vary in price range from around 60 dollars to around 300. The Fitbit Zip is the least expensive with a suggested retail price of 59.95 U.S. dollars. The smartwatch Fitbit Ionic (Adidas Edition) is the most expensive with a suggested retail price of 299.95 U.S. dollars.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
In the following 4 chapters, you will quickly find the 24 most important statistics relating to "Fitbit".