Netflix is Almost as Popular as Cable Among Young Adults
Description
This chart shows the Pay-TV services American adults from different age groups subscribe to. While the majority of those aged 49 and older have a cable subscription, younger adults increasingly turn to Netflix, indicating that streaming services have a golden future ahead of them.
Share of adults with a cable subscription in the United States as of January 2024, by generation
Share of adults with a Netflix subscription in the United States as of August 2021, by age group
Share of pay TV versus Netflix subscribers in the United States as of October 2018
Share of TV viewers considering Netflix their default video service in the United States from 2019 to 2022, by age group
Share of consumers with an active Netflix subscription in the United States as of February 2017, by age group
Share of adults who subscribe to a cable TV service in the United States as of January 2023, by age group
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