Adults without a cable subscription in the U.S. 2022, by generation

Published by
Julia Stoll,
Mar 13, 2023
Unsurprisingly, the popularity of pay TV in the U.S. is higher among older generations than among their younger counterparts, with over two in three Gen Z adults responding to a 2022 survey stating that they do no have a cable subscription. By contrast, the share of non-cable subscribers among baby boomers amounted to 43 percent.

Share of adults without a cable subscription in the United States in 2022, by generation

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Release date

February 2023

Region

United States

Survey time period

August 29 to September 1, 2022

Number of respondents

2,505 respondents

Age group

18 years and older

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Overview

8

Cable news

5

Leaders

6

Consumer behavior

8

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Topics

Cable TV in the United StatesTelevision in the United StatesPay TV in the United StatesSubscription video-on-demand in the United States
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