Poll Reveals Generational Gap in Media Preferences
When HBO announced its standalone streaming service HBO Now in March, it was a definite sign that the TV landscape had changed for good. When even the world’s arguably most famous and successful Pay TV service can no longer afford to turn its back on streaming, it’s a clear indication of what the future of television will look like.
A recent poll conducted by Deloitte among 2,000+ U.S. consumers gives us an idea why HBO decided to enter the streaming market after all: while mature Americans still rely on traditional Pay TV subscriptions, younger Americans, Millennials in particular, favor streaming services over traditional Pay TV. Asked which of the services they subscribe to are the three most important ones to them, 72 percent of those aged 14-25 named a video streaming service while only 58 percent included a Pay TV subscription in their Top 3.
In general, the poll reveals a sizeable generational gap in media preferences, as illustrated in today’s chart.
- Daily media usage in Sweden 2015, by mediumDaily media usage in Sweden 2015, by medium
- Frequency of social media usage in Germany in 2015, by social media siteFrequency of social media usage in Germany in 2015, by social media site
- Share of daily non-work-related social media usage in Finland 2014-2016Share of daily non-work-related social media usage in Finland 2014-2016
- Facebook: number of daily active users worldwide 2011-2016Facebook: number of daily active users worldwide 2011-2016
- Global social network penetration 2014-2019Global social network penetration 2014-2019
- Media usage in an online minute 2016Media usage in an online minute 2016
- Weekly time spent with media per user in the U.S. 2016, by ageWeekly time spent with media per user in the U.S. 2016, by age
- Online social network activities in the Netherlands 2012-2015Online social network activities in the Netherlands 2012-2015
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