Data on the share of adults who subscribed to a cable TV service in the United States as of February 2022 showed that adults aged 65 years or above were more likely to be current subscribers, and respondents between the ages of 45 and 64 were the most likely to have subscribed to cable in the past but then cut the cord later on.
Share of adults who subscribe to a cable TV service in the United States as of February 2022, by age group
Characteristic
I (or someone in my household) currently subscribe
I (or someone in my household) subscribed in the past, but not now
I (or someone in my household) have never subscribed
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Morning Consult. (February 28, 2022). Share of adults who subscribe to a cable TV service in the United States as of February 2022, by age group [Graph]. In Statista. Retrieved August 11, 2022, from https://www.statista.com/statistics/322958/pay-tv-penetration-rate-usa/
Morning Consult. "Share of adults who subscribe to a cable TV service in the United States as of February 2022, by age group." Chart. February 28, 2022. Statista. Accessed August 11, 2022. https://www.statista.com/statistics/322958/pay-tv-penetration-rate-usa/
Morning Consult. (2022). Share of adults who subscribe to a cable TV service in the United States as of February 2022, by age group. Statista. Statista Inc.. Accessed: August 11, 2022. https://www.statista.com/statistics/322958/pay-tv-penetration-rate-usa/
Morning Consult. "Share of Adults Who Subscribe to a Cable Tv Service in The United States as of February 2022, by Age Group." Statista, Statista Inc., 28 Feb 2022, https://www.statista.com/statistics/322958/pay-tv-penetration-rate-usa/
Morning Consult, Share of adults who subscribe to a cable TV service in the United States as of February 2022, by age group Statista, https://www.statista.com/statistics/322958/pay-tv-penetration-rate-usa/ (last visited August 11, 2022)
