Freemium is the No.1 Pricing Strategy in Most App Categories

For any app developer trying to earn money with its own apps, the pricing strategy is one of the key decisions to make. According to data published by Distimo, the best bet for developers is a freemium model. In seven of the Apple App Store's 10 largest categories, the majority of revenue comes from in-app purchases in free apps.

Description

This chart breaks down the revenue of each of the App Store's 10 primary categories, between freemium apps with in-app purchases, paid apps and paid apps with in-app purchases.

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Apple App Store: quarterly growth of available apps as 2015-2024
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Apps with highest ad revenue worldwide 2025, by country & app store
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Ranking of banking apps in the App Store in Poland 2025
Distribution of free and paid iOS apps 2019-2025
Number of active apps from the Apple App Store 2008-2023
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Apple App Store: number of available apps Q2 2024, by category

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