App Stores - Statistics & Facts

App Stores - Statistics & Facts

Statistics and facts about App Stores

An app store or app marketplace is a type of digital distribution platform for mobile and desktop apps. Apps are usually run in specific devices and written for a specific operating system which is for example why iOS apps are exclusively available through the Apple App Store.

As of October 2014, more than 85 billion apps have been downloaded from the Apple App Store, which offers more than 1.2 million apps to iOS users. Google Play is the largest Android app store with more than 50 billion downloads as of recent reporting. Between the two apps stores, revenue distribution has always skewed towards the Apple App Store but Google Play has made strong gains in 2013. Other prominent app stores include Amazon Appstore, Windows Phone Store and Blackberry World. Recently, Asian chat apps LINE and Kakaotalk have also launched comprehensive social platforms, offering gaming and utility app downloads. Recent industry data reveals that more than 470 million apps have been downloaded from the LINE Game app store so far.

Compared to mobile websites, mobile apps optimize the appearance of displayed data and offer several monetization models for developers. Apart from paid downloads, an increasing number of apps are starting to rely not only on free downloads with in-app advertising but also in-app purchases; a so-called freemium business model. Almost one-third of paid apps also generate revenue through further in-app purchases, representing the paidmium business model. Results from a 2014 survey reveal consumers' wide acceptance of free or low-cost apps supported by in-app advertising, as 35.7 percent responded positively towards the business model.

Picture: / mbortolino

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