In terms of content volume, Google Play is the largest app store. The number of apps available on Google Play has been constantly increasing since the release of the platform in 2008, jumping from 16 thousand in the end of 2009 to one million apps available in mid-2013. In 2016, there were 2.6 million apps available on the store. About 70 percent of the apps available on Google Play Store are free. Nonetheless, Google's digital content and app platform generates billion of dollars in revenue each year from sales of apps and games. In 2017, Google Play’s revenue is forecast to add up to nearly 10 billion U.S. dollars.
Apple's App Store is the second largest app store. As of January 2017, the store had 2.2 million mobile apps available for download, up from 800 thousand in January 2013. The Apple had one million native apps designed for the iPad on its App Store as of March 2016. Games are by far the most popular category on Apple's App Store, accounting for about a quarter of all apps available on the platform. Business, education, lifestyle and entertainment are also popular categories in terms of availability of apps. In late 2016, Apple announced that 140 billion apps had been downloaded from its App Store.
Other prominent app stores include Windows Store, Amazon Appstore, and Blackberry World. First released to the consumer market in 2012, Windows Store had about 669 thousand apps available as of June 2016. Amazon Appstore, available for both Android and BlackBerry 10 operating system, was launched in 2011 and has been constantly growing since. The number of available apps in the Amazon Appstore increased from just fewer than four thousand in March 2011 to 600 thousand in April 2016.