$599 to $1,999: An iPhone for (Almost) Every Wallet

When Apple introduced the all-new iPhone 17 lineup earlier this week, it kept the prices relatively stable, raising the bar of entry for some models while improving the value proposition for others. This comes as a pleasant surprise to many, as it would have been easy to raise prices more significantly and blame it on the impact of tariffs.

While Apple did in fact raise the price of the most “affordable” iPhone 17 Pro from $999 to $1,099, this is due to the elimination of the 128 GB option, which Apple got rid off across all iPhone 17 models. Interestingly, the company took a different approach for the entry-level iPhone 17, which is getting more bang for the buck compared to last year. By keeping the price of the base iPhone 17 at $799 but doubling its storage to $256 GB, Apple effectively lowered the price by $100 while keeping the bar of entry at just under $800. The same is true for the $512 GB iPhone 17, which is priced at $999 compared to $1,099 for the 512 GB iPhone 16 last year.

The all-new iPhone Air sits between the iPhone 17 and the 17 Pro, starting at $999 for the base 256 GB model, the same as last year’s 256 GB iPhone 16 Plus, which is still available for $899. For those with no budgetary restrictions or hardcore pro users, Apple also introduced a new 2 TB iPhone 17 Pro Max. It is not only the first iPhone with two terabytes of storage, but also the most expensive one Apple has ever sold. At $1,999, it is $400 more than the one terabyte model, which is in line with the rest of the lineup, where Apple charges $200 dollars for an additional 512 GB of storage. At least, buyers of the 1 and 2 TB models get a slight discount, as those opting for the 512 GB models pay an additional $200 for just 256 GB of additional storage compared to the lower-spec’d model.