Smartphone market share in the U.S. 2017 -2020, by model

As of October 2020, Apple’s iPhone 12 was the most popular smartphone model sold in the United States, accounting for 13 percent of total smartphone sales. The leading iPhone models combined made up for about 37 percent of all smartphone sales in the United States at that time.

Apple and Samsung: two leading competitors

Apple and Samsung are the leading smartphone vendors in the United States with a combined market share of more than 70 percent in the most recent quarter. The two smartphone vendors dominate the U.S. smartphone market not only in terms of sales, but also when it comes to customer satisfaction: Samsung’s Galaxy line and the Apple iPhones are the highest ranked smartphone models on the American customer satisfaction index. In line with their successes in the United States, Apple and Samsung also lead the global smartphone market, albeit to a lesser degree – the two brands have a combined market share of close to 40 percent.

Smartphone penetration the highest in the United States

Smartphone sales value in the United States more than tripled in the last decade, making the U.S. one of the major smartphone markets globally. The percentage of U.S. adults who own a smartphone is currently at its highest rate at 81 percent, and the 2020 figure more than doubled what it was in 2011. With the number of U.S. smartphone users forecast to keep growing, the smartphone penetration rate will only rise further.