Online Video Gives Cord-Cutting a Boost

The emergence of online video streaming services like Hulu and Netflix is having a detrimental effect on U.S. cable subscriptions. People availing of these services are far more likely to "cut the cord". 6.5 percent of American households terminated their cable subscriptions in 2013, a figure that rose to 18.1 percent in households subscribing to Hulu or Netflix.

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This chart shows the percentage of U.S. households ending their cable subscriptions.

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Share of cable subscribers who would consider cutting the cord from their cable TV subscription in the United States as of December 2017
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Share of cable subscribers who pay for online streaming services in the United States as of December 2017
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Share of subscribers to selected streaming services that are cordless in the United States in 2018
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Most common reasons for considering cutting cable TV subscriptions among cable subscribers in the United States as of December 2017
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Share of adults who are likely to cancel their cable TV subscription in the United States from 2020 to 2022
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Year-over-year pay TV subscriber growth in the United States from 1st quarter 2013 to 3rd quarter 2024

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