Online Video Gives Cord-Cutting a Boost
The emergence of online video streaming services like Hulu and Netflix is having a detrimental effect on U.S. cable subscriptions. People availing of these services are far more likely to "cut the cord". 6.5 percent of American households terminated their cable subscriptions in 2013, a figure that rose to 18.1 percent in households subscribing to Hulu or Netflix.
Description
This chart shows the percentage of U.S. households ending their cable subscriptions.
Leading video streaming brands United Kingdom 2026
Share of video streaming users in Canada 2026, by platform type
Proportion of ad-supported video streaming users globally Q3 2025, by platform
Leading paid video streaming services Japan 2024
Major video streaming services United Kingdom 2025, by subscription rate
Combined monthly amount spent on video streaming services in the U.S. 2025
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