Online Video Gives Cord-Cutting a Boost
The emergence of online video streaming services like Hulu and Netflix is having a detrimental effect on U.S. cable subscriptions. People availing of these services are far more likely to "cut the cord". 6.5 percent of American households terminated their cable subscriptions in 2013, a figure that rose to 18.1 percent in households subscribing to Hulu or Netflix.
Description
This chart shows the percentage of U.S. households ending their cable subscriptions.
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Household video streaming penetration rate in the U.S. 2022-2024, by segment
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