Over the past couple of weeks, things went from bad to worse for pay-TV providers in the United States, after both Apple and Disney announced their own subscription-based video streaming services to launch this year. Already struggling to hold on to subscribers lured away by the likes of Netflix, Hulu and Amazon Prime, the last thing the pay-TV industry needs is two new heavyweight competitors with deep pockets and plenty of ambition.
According to Leichtman Research Group, the largest pay-TV providers in the United States, accounting for 95 percent of all subscribers, lost more than 2.85 million subscribers, collectively, in 2018, with satellite services seeing the biggest drop in customers (-2.4 million) and cable companies also losing 0.9 million subs. Part of the decline was offset by a rise in internet-delivered services such as Sling TV, but overall things are looking increasingly bleak for the pay-TV industry.
As the following chart shows, cord-cutting is really picking up pace, with net subscriber losses of the largest pay-TV providers growing from 125,000 in 2014 to 2.85 million last year, with total subscriber losses amounting to more than 5.5 million over the five-year period. At the same time, household penetration of SVOD services has grown from 47 percent to 69 percent between 2014 and 2018, indicating who is likely to blame for pay-TV’s losses.
The Statista "Chart of the Day", made available
under the Creative Commons License CC BY-ND 3.0, may be used
and displayed without charge by all commercial and
non-commercial websites. Use is, however, only permitted with
proper attribution to Statista. When publishing one of these graphics,
please include a backlink to the respective infographic URL.
The Statista "Chart of the Day" currently focuses
on two sectors: "Media and Technology", updated
daily and featuring the latest statistics from the media,
internet, telecommunications and consumer electronics
industries; and "Economy and Society", which
current data from the United States and around the
world relating to economic and political issues as well as
sports and entertainment.
For individual content and infographics in your Corporate Design,
please visit our agency website
Any more questions?
Get in touch with us quickly and easily. We are happy to help!