In surveys held between 2015 and 2019, it was found that the share of adult broadband users in the U.S. who said that they were likely to cancel their pay TV subscription increased from seven percent to 13 percent. During the same time period, the share of consumers considering downgrading their service also grew, signaling troubling times for pay TV providers as online streaming services dominate the market.
Share of adults who are likely to cancel their pay TV subscription in the United States from 2015 to 2019
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MarketingCharts. (September 27, 2019). Share of adults who are likely to cancel their pay TV subscription in the United States from 2015 to 2019 [Graph]. In Statista. Retrieved September 28, 2020, from https://www.statista.com/statistics/325635/likelihood-cut-the-cord-usa/
MarketingCharts. "Share of adults who are likely to cancel their pay TV subscription in the United States from 2015 to 2019." Chart. September 27, 2019. Statista. Accessed September 28, 2020. https://www.statista.com/statistics/325635/likelihood-cut-the-cord-usa/
MarketingCharts. (2019). Share of adults who are likely to cancel their pay TV subscription in the United States from 2015 to 2019. Statista. Statista Inc.. Accessed: September 28, 2020. https://www.statista.com/statistics/325635/likelihood-cut-the-cord-usa/
MarketingCharts. "Share of Adults Who Are Likely to Cancel Their Pay Tv Subscription in The United States from 2015 to 2019." Statista, Statista Inc., 27 Sep 2019, https://www.statista.com/statistics/325635/likelihood-cut-the-cord-usa/
MarketingCharts, Share of adults who are likely to cancel their pay TV subscription in the United States from 2015 to 2019 Statista, https://www.statista.com/statistics/325635/likelihood-cut-the-cord-usa/ (last visited September 28, 2020)
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