In surveys held between 2015 and 2019, it was found that the share of adult broadband users in the U.S. who said that they were likely to cancel their pay TV subscription increased from seven percent to 13 percent. During the same time period, the share of consumers considering downgrading their service also grew, signaling troubling times for pay TV providers as online streaming services dominate the market.
Share of adults who are likely to cancel their pay TV subscription in the United States from 2015 to 2019
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
MarketingCharts. (September 27, 2019). Share of adults who are likely to cancel their pay TV subscription in the United States from 2015 to 2019 [Graph]. In Statista. Retrieved June 04, 2020, from https://www.statista.com/statistics/325635/likelihood-cut-the-cord-usa/
MarketingCharts. "Share of adults who are likely to cancel their pay TV subscription in the United States from 2015 to 2019." Chart. September 27, 2019. Statista. Accessed June 04, 2020. https://www.statista.com/statistics/325635/likelihood-cut-the-cord-usa/
MarketingCharts. (2019). Share of adults who are likely to cancel their pay TV subscription in the United States from 2015 to 2019. Statista. Statista Inc.. Accessed: June 04, 2020. https://www.statista.com/statistics/325635/likelihood-cut-the-cord-usa/
MarketingCharts. "Share of Adults Who Are Likely to Cancel Their Pay Tv Subscription in The United States from 2015 to 2019." Statista, Statista Inc., 27 Sep 2019, https://www.statista.com/statistics/325635/likelihood-cut-the-cord-usa/
MarketingCharts, Share of adults who are likely to cancel their pay TV subscription in the United States from 2015 to 2019 Statista, https://www.statista.com/statistics/325635/likelihood-cut-the-cord-usa/ (last visited June 04, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
