Likelihood to cut the cord in the U.S. 2020-2022

Published by
Julia Stoll,
Mar 20, 2023
In surveys held between 2020 and 2022, it was found that the share of adult Americans who said that they were likely to cancel their pay TV subscription increased by five percent. As of January 2022, one in three respondents stated to plan to cut the cord.

Share of adults who are likely to cancel their cable TV subscription in the United States from 2020 to 2022

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Release date

January 2022

Region

United States

Survey time period

2020 to 2022

Number of respondents

1,127*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Respondents in 2022.

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Overview

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Companies

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Consumer behavior

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Cord cutters

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vMVPDs

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Cord-cutting in the United StatesPay TV in the United StatesCable TV in the United StatesOnline video usage in the United StatesOnline TV in the United States
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