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Cord-cutting penetration in the U.S. 2019-2024

Published by Julia Stoll, Jan 29, 2021
The share of cord-cutting households in the United States amounted to 24.1 percent as of September 2020, a figure expected to increase considerably over the coming years. By 2024, it is estimated that 35.4 percent of U.S. households will have cut the cord. If this prediction comes to pass, that will mark an increase of over 10 percent in four years.

Share of cord-cutting households in the United States from 2019 to 2024

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Sources

Release date

September 2020

Region

United States

Survey time period

2019 to September 2020

Supplementary notes

*Forecast.

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Pay TV in the U.S.Television in the U.S.Cord-cutting in the U.S.Online video usage in the United StatesOnline TV in the U.S.
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