YouTube and Facebook Account for a Third of Mobile Web Traffic

According to a new report from Sandvine, YouTube and Facebook account for roughly one third of mobile traffic in North America during peak periods. HTTP, the protocol used for simple web browsing, is ranked third, accounting for 12.6% of mobile traffic.

The Top 10 are comprised of many popular apps/services and account for a combined total of 77%. The remaining 23% percent are accounted for the huge long tail of mobile apps available.

Description

This chart shows which applications account for the most mobile data traffic in North America

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Share of mobile internet data used to access selected social and video platforms worldwide in 2nd half of 2021
Distribution of global monthly cellular data volume for mobile apps as of February 2025, by category
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Mobile internet traffic as percentage of total web traffic in May 2026, by region
Share of web traffic from mobile devices worldwide from 1st quarter 2015 to 4th quarter 2026
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Share of mobile device web traffic in the United States from 1st quarter 2015 to 4th quarter 2026
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Mobile audience reach of leading smartphone apps in the United States in August 2026

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