Online Shopping By The Numbers

A digital shopper is defined as someone who has browsed products, compared prices or purchased merchandise at least once. The numbers behind the rise of the online shopper are definitely impressive - back in 2010, there about 172 million digital shoppers in the United States and this is expected to reach 200 million in 2015.

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This chart provides all the main facts about online shopping.

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Online shopping market retail sales volume in China 2015-2025
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Leading online shopping platforms among Gen Z consumers globally 2026
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Preferred starting points for online shopping journeys worldwide 2026
Global Amazon Prime Day shopping volume 2018-2026
Online shopping transaction value South Korea 2025, by category
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Annual growth of online shopping market GMV in China 2015-2025

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