Number of online grocery purchasers in the United States 2018-2024

Published by
T. Ozbun,
Dec 21, 2022
By 2024, the number of online shoppers of grocery products might reach 163 millions in the United States. The projection is a significant increase compared to 2019. Indeed, before the pandemic the number of U.S. online grocery purchasers did not go over 87 million individuals.

Number of online grocery purchasers in the United States from 2018 to 2024 (in millions)

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Release date

October 2020

Region

United States

Survey time period

2018 to 2019

Age group

18 years and older

Supplementary notes

* Forecast.
Data indicates consumers who did at least one grocery purchase, BOPIS included.

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