U.S.: digital buyers 2017-2025

In 2022, there were a total of 268 million digital buyers in the United States. This figure is projected to increase to almost 285 million online buyers in 2025. The most popular online shopping categories in the United States include fashion, toys and hobbies, and electronics.

Statista Market Outlook presents key figures from industries and countries around the world, providing additional insights into for example, the Technology, Mobility, or Advertising Markets.

Number of digital buyers in the United States from 2017 to 2025 (in millions)

Characteristic	Online buyers in millions
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Release date

June 2022

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Region

United States

Supplementary notes

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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