United States: number of digital buyers 2017-2024

In 2019, there were a total of 263 million digital buyers in the United States. This figure is projected to increase to 282.7 million online buyers in 2024, at a 2017-2024 CAGR of 1.5 percent. The most popular online shopping categories in the United States include fashion, and electronics & media.

Number of digital buyers in the United States from 2017 to 2024

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Sources

Release date

January 2020

Region

United States

Survey time period

2017 to 2019

Special properties

number of active paying customers (or accounts)

Supplementary notes

* Forecast

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Statistics on "E-commerce in the United States"

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