U.S.: e-commerce number of users 2018-2027

The number of users in the e-commerce market in the United States was forecast to continuously increase between 2023 and 2027 by in total 15.2 million individuals (+5.53 percent). According to this forecast in 2027, the user number will have increased for the fourth consecutive year to 289.91 million individuals. Notably, the number of users of the e-commerce market was continuously increasing over the past years.

Find other key market indicators concerning the e-commerce market in the United States, such as average revenue per user (ARPU) and revenue.

Number of users of e-commerce in the U.S. 2018-2027 (in millions)

Characteristic	Online buyers in millions
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Release date

May 2023

More information

Region

United States

Survey time period

2018 to 2027

Supplementary notes

Data provided by Statista Market Insights are estimates. The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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