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United States: number of digital buyers 2017-2024

Published by Tugba Sabanoglu, Nov 30, 2020
In 2020, there were a total of 256 million digital buyers in the United States. This figure is projected to increase to 278.33 million online buyers in 2024. The most popular online shopping categories in the United States include fashion, and electronics & media.

Number of digital buyers in the United States from 2017 to 2024 (in millions)

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Release date

July 2020

Region

United States

Survey time period

2017 to 2020

Special properties

number of active paying customers (or accounts); forecast adjusted for expected impact of COVID-19

Supplementary notes

* Forecast

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