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United States: number of digital buyers 2013-2021
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United States: number of digital buyers 2013-2021
Number of digital buyers in the United States from 2013 to 2021 (in millions)
This timeline displays a forecast of the number of U.S. digital buyers up to 2021, based on factual numbers from 2013 to 2017. In 2016, 177.8 million people in the United States bought goods and services online. Mobile shopping activities via smartphones and tablets contributed to the continued rise in online shopping.
Number of digital buyers in the United States from 2013 to 2021 (in millions)
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Description
Source
More information
This timeline displays a forecast of the number of U.S. digital buyers up to 2021, based on factual numbers from 2013 to 2017. In 2016, 177.8 million people in the United States bought goods and services online. Mobile shopping activities via smartphones and tablets contributed to the continued rise in online shopping.
Show more- Show sources information
- Show publisher information
- Release date
- September 2017
- Region
- United States
- Survey time period
- 2013 to 2017
- Age group
- 14 years and older
- Supplementary notes
-
*Forecast
The source defines digital shoppers as internet users who have made at least one purchase via any digital channel within the past year, including mobile, online and tablet purchases.
2013 to 2015 data are from earlier publications.
Source
- Show sources information
- Show publisher information
- Release date
- September 2017
More information
- Region
- United States
- Survey time period
- 2013 to 2017
- Age group
- 14 years and older
- Supplementary notes
-
*Forecast
The source defines digital shoppers as internet users who have made at least one purchase via any digital channel within the past year, including mobile, online and tablet purchases.
2013 to 2015 data are from earlier publications.
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E-commerce in the United States
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Statistics on "E-commerce in the United States"
- Market volume
The most important statistics
- Retail e-commerce sales in the United States from 2017 to 2023 (in million U.S. dollars)United States: retail e-commerce sales 2017-2023
- Retail e-commerce sales including digital services in the United States from 2014 to 2022 (in billion U.S. dollars)United States: retail e-commerce sales 2014-2022
- Retail e-commerce sales in the United States from 1st quarter 2009 to 4th quarter 2018 (in million U.S. dollars)Quarterly U.S. e-commerce retail sales 2009-2018
- Quarterly share of e-commerce sales of total U.S. retail sales from 1st quarter 2010 to 4th quarter 2018Share of e-commerce sales in total U.S. retail sales 2010-2018
- Desktop retail e-commerce sales in the United States from 2002 to 2017 (in billion U.S. dollars)U.S. retail e-commerce sales 2002-2017
- Desktop retail e-commerce spending in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)Quarterly U.S. desktop retail e-commerce spending 2007-2017
- U.S. mobile retail commerce sales as percentage of retail e-commerce sales from 2017 to 2021U.S. mobile retail commerce sales share 2017-2021
- M-commerce share of total digital commerce spending in the United States from 2nd quarter 2010 to 4th quarter 2017Share of U.S. mobile e-commerce spending 2010-2017
- Retailers and websites
The most important statistics
- U.S. customer satisfaction with online retail from 2000 to 2018 (index score)ACSI - U.S. customer satisfaction with online retail as of 2018
- Market share of leading retail e-commerce companies in the United States as of February 2019U.S. leading e-retailers 2019, by market share
- Leading U.S. companies ranked by retail e-commerce sales from 2017 to 2019 (in billion U.S. dollars)Leading U.S. companies ranked by online retail sales 2017-2019
- Leading e-retailers in the United States in 2017, ranked by e-commerce sales (in billion U.S. dollars)U.S. e-retailers: e-commerce sales 2017
- Year-on-year growth of leading e-retailers in the United States in 2017Revenue growth of top e-retailers in the United States 2017
- Fastest-growing e-retailers in the United States in 2017, based on year-on-year e-commerce sales growthFastest-growing U.S. e-retailers 2017
- Leading retail chains in the United States in 2017, ranked by e-commerce sales (in million U.S. dollars)E-commerce sales of U.S. retail chains 2017
- Leading web-only merchants in the United States in 2017, ranked by e-commerce sales (in million U.S. dollars)E-commerce sales of U.S. web-only merchants 2017
- Online shoppers
The most important statistics
- Number of digital buyers in the United States from 2013 to 2021 (in millions)United States: number of digital buyers 2013-2021
- Digital shopper penetration in the United States from 2016 to 2021United States: digital shopper penetration 2016-2021
- Distribution of online shoppers in the United States as of December 2017, by age groupDistribution of U.S. online shoppers 2017, by age group
- Distribution of online shoppers in the United States as of December 2017, by genderDistribution of U.S. online shoppers 2017, by gender
- Distribution of online shoppers in the United States as of December 2017, by household income (in U.S. dollars)Distribution of U.S. online shoppers 2017, by household income
- Shopping behavior
The most important statistics
- Which of the following channels do you use today when researching products from an online retailer?U.S. shopper online retail research channels 2017
- Which of the following channels do you use today when buying products from an online retailer?Leading channels to purchase products from online retailers in the U.S. 2017
- Conversion rate of online shoppers in the United States as of 3rd quarter 2018U.S. online shopper conversion rate 2017-2018
- How often do you shop online?U.S. online shopping frequency 2017
- Most frequently utilized delivery options for digital purchases according to online shoppers in the United States as of February 2016U.S. online shopping delivery time preference 2016
- Online shopping frequency of online shoppers in the United States as of April 2017, by genderU.S. online shopping frequency 2017, by gender
- Online shopping frequency of online shoppers in the United States as of April 2017, by product lineU.S. online shopping frequency 2017, by product line
- Delivery methods used by internet users in the United States for digital purchases as of February 2018, by age groupDelivery method preference of U.S. online shoppers 2018, by age group
- Device usage
The most important statistics
- Distribution of online shopping customers vs. share of retail sales in the United States as of 2nd quarter 2018, by platformOnline shopping customers vs. retail sales in the U.S. Q2 2018, by platform
- Average value of online shopping orders in the United States as of 3rd quarter 2018, by device (in U.S. dollars)U.S. average online shopping order value 2018, by device
- Conversion rate of online shoppers in the United States as of 3rd quarter 2018, by deviceU.S. online shopper conversion rate 2018, by device
- Retail website visit duration in the United States as of 4th quarter 2018, by device (in minutes)U.S. online retail website visits duration 2015-2018, by device
- Percentage of consumers in the United States who use their mobile phone for shopping related activities as of June 2017Leading shopping-related activities via mobile phone in the U.S. 2017
- Mobile commerce
The most important statistics
- Mobile retail e-commerce sales in the United States from 2013 to 2020 (in billion U.S. dollars)U.S. mobile retail commerce revenue 2013-2020
- M-commerce share of total digital commerce spending in the United States from 2nd quarter 2010 to 4th quarter 2017Share of U.S. mobile e-commerce spending 2010-2017
- Mobile e-commerce spending in the United States from 2nd quarter 2010 to 4th quarter 2017 (in billion U.S. dollars)Quarterly U.S. mobile e-commerce spending 2010-2017
- U.S. mobile retail commerce sales as percentage of retail e-commerce sales from 2017 to 2021U.S. mobile retail commerce sales share 2017-2021
- U.S. mobile retail commerce sales as percentage of total e-commerce transactions from 3rd quarter 2016 to 2nd quarter 2018, by deviceU.S. mobile retail e-commerce transactions share 2016-2018, by device
- Retail m-commerce sales via smartphone in the United States from 2018 to 2022 (in billion U.S. dollars)U.S. smartphone retail m-commerce revenue 2018-2022
- Retail m-commerce sales via tablets in the United States from 2017 to 2021 (in billion U.S. dollars)U.S. tablet retail m-commerce revenue 2017-2021
- Number of mobile buyers in the United States from 2014 to 2020 (in millions)Number of mobile buyers in the United States 2014-2020
- Digital payments
The most important statistics
- Leading payment methods used for online transactions in the United States in 2018Payment methods used for online transactions in the U.S. 2018
- Proximity mobile payment transaction value in the United States from 2015 to 2021 (in billion U.S. dollars)U.S. proximity mobile payment transaction value 2015-2021
- Average annual spending per proximity mobile payment transaction user in the United States from 2014 to 2019 (in U.S. dollars)Average spending per U.S. proximity mobile payment user 2014-2019
- Most popular proximity mobile payment apps in the United States from 2018 to 2022, by number of users (in millions)U.S. audience size of leading proximity payment apps 2018-2022
- Percentage of smartphone users in the United States accessing proximity mobile payments from 2018 to 2022Share of U.S. smartphone users accessing proximity mobile payments 2018-2022
- Number of proximity mobile payment users in the United States from 2014 to 2022 (in millions)U.S. proximity mobile payment users 2014-2022
- Which of the following types of mobile payments have you made using your mobile phone within the last 12 months?U.S. consumer usage of mobile payments 2017
- Share of small business owners in the United States who accept digital and mobile payment methods as of October 2017Small U.S. business owners accepting digital payments 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Growth rate of online shoppers in China up to 2015
- Penetration rate of online shoppers until 2015
- Penetration rate of online shoppers in China and the U.S. by age group
- Age group distribution of internet shoppers in China 2018
- Japan: number of digital buyers 2014-2018
- Forecasted number of digital buyers in the United Kingdom (UK) 2014-2017
- Number of digital buyers in Eastern Europe from 2011 to 2016
- Middle East & Africa: number of digital buyers 2014-2019
- Forecast number of digital shoppers in the United Kingdom (UK) 2014-2017
- Distribution of online shoppers in China 2014, by education and experience
- Digital buyer penetration in Spain 2017-2023
- Number of daily deals purchased by U.S. online buyers 2011
- Online shopper growth in European countries 2011-2012
- Middle East and Africa: digital buyer penetration 2014-2019
- Taobao shoppers in China 2012, by age
- Preferred online retailer accessing channels among digital buyers in Japan 2016
- Online computer hardware shoppers in Norway 2007-2017, by gender
- Types of products and services purchased via tablet in France 2015
- UK: distribution of product research methods 2015, by age group
- Share of customers shopping for fashion items online in Saudi Arabia by gender 2017
Studies
- Cross-border online shopping in Belgium
- Online shopping behavior in the United States
- Cross-border online shopping in the Netherlands
- E-commerce in China
- E-commerce in Indonesia
- E-commerce in Poland
- E-commerce worldwide
- E-commerce in the United States
- E-commerce in Canada
- E-commerce in Italy
- E-commerce in Colombia
- B2C E-commerce in the Netherlands
- E-commerce in Latin America
- Fashion e-commerce in the United States
- E-commerce in Mexico
Statistics on "E-commerce in the United States"
- Retail e-commerce sales in the United States from 2017 to 2023 (in million U.S. dollars)
- Retail e-commerce sales including digital services in the United States from 2014 to 2022 (in billion U.S. dollars)
- Retail e-commerce sales in the United States from 1st quarter 2009 to 4th quarter 2018 (in million U.S. dollars)
- Quarterly share of e-commerce sales of total U.S. retail sales from 1st quarter 2010 to 4th quarter 2018
- Desktop retail e-commerce sales in the United States from 2002 to 2017 (in billion U.S. dollars)
- Desktop retail e-commerce spending in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
- U.S. mobile retail commerce sales as percentage of retail e-commerce sales from 2017 to 2021
- M-commerce share of total digital commerce spending in the United States from 2nd quarter 2010 to 4th quarter 2017
- Year-on-year growth of U.S. e-commerce sales as of 3rd quarter 2017, by platform
- U.S. customer satisfaction with online retail from 2000 to 2018 (index score)
- Market share of leading retail e-commerce companies in the United States as of February 2019
- Leading U.S. companies ranked by retail e-commerce sales from 2017 to 2019 (in billion U.S. dollars)
- Leading e-retailers in the United States in 2017, ranked by e-commerce sales (in billion U.S. dollars)
- Year-on-year growth of leading e-retailers in the United States in 2017
- Fastest-growing e-retailers in the United States in 2017, based on year-on-year e-commerce sales growth
- Leading retail chains in the United States in 2017, ranked by e-commerce sales (in million U.S. dollars)
- Leading web-only merchants in the United States in 2017, ranked by e-commerce sales (in million U.S. dollars)
- Retail sales of the leading non-store retailers in the United States in 2017 (in million U.S. dollars)
- Market share of leading mass merchant e-retailers in the United States in 2017
- Most popular online stores in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the electronics and media segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the food and personal care segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular online stores in the toys, hobby and DIY segment in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Most popular mobile shopping apps in the United States as of October 2018, by monthly users (in millions)
- Most popular mobile shopping apps in the United States as of October 2018, by reach
- Market reach of the most popular Android retail apps in the United States as of June 2018
- Market reach of the most popular Apple iOS retail apps in the United States as of June 2018
- Number of digital buyers in the United States from 2013 to 2021 (in millions)
- Digital shopper penetration in the United States from 2016 to 2021
- Distribution of online shoppers in the United States as of December 2017, by age group
- Distribution of online shoppers in the United States as of December 2017, by gender
- Distribution of online shoppers in the United States as of December 2017, by household income (in U.S. dollars)
- Which of the following channels do you use today when researching products from an online retailer?
- Which of the following channels do you use today when buying products from an online retailer?
- Conversion rate of online shoppers in the United States as of 3rd quarter 2018
- How often do you shop online?
- Most frequently utilized delivery options for digital purchases according to online shoppers in the United States as of February 2016
- Online shopping frequency of online shoppers in the United States as of April 2017, by gender
- Online shopping frequency of online shoppers in the United States as of April 2017, by product line
- Delivery methods used by internet users in the United States for digital purchases as of February 2018, by age group
- Which of the following channels do you use today when requesting customer service from an online retailer?
- How important are each of the following to you when you shop for a product online?
- Amount of purchases internet users in the United States expect to buy from direct-to-consumer companies in the next 5 years as of August 2018
- Ways in which internet users in the United States save money during their shopping journey as of March 2018, by age group
- Which of the following artificial intelligence (AI) or other technology capabilities would appeal to you if offered by a retailer?
- Share of internet users in the United States who are interested in purchasing products through social media as of December 2018
- Share of digital shoppers in the United States who have had second thoughts about buying something they added to their shopping cart impulsively as of November 2018, by age group
- Distribution of online shopping customers vs. share of retail sales in the United States as of 2nd quarter 2018, by platform
- Average value of online shopping orders in the United States as of 3rd quarter 2018, by device (in U.S. dollars)
- Conversion rate of online shoppers in the United States as of 3rd quarter 2018, by device
- Retail website visit duration in the United States as of 4th quarter 2018, by device (in minutes)
- Percentage of consumers in the United States who use their mobile phone for shopping related activities as of June 2017
- Mobile retail e-commerce sales in the United States from 2013 to 2020 (in billion U.S. dollars)
- Mobile e-commerce spending in the United States from 2nd quarter 2010 to 4th quarter 2017 (in billion U.S. dollars)
- U.S. mobile retail commerce sales as percentage of total e-commerce transactions from 3rd quarter 2016 to 2nd quarter 2018, by device
- Retail m-commerce sales via smartphone in the United States from 2018 to 2022 (in billion U.S. dollars)
- Retail m-commerce sales via tablets in the United States from 2017 to 2021 (in billion U.S. dollars)
- Number of mobile buyers in the United States from 2014 to 2020 (in millions)
- Most popular mobile retail properties in the United States as of September 2018, by visitors (in millions)
- Number of mobile-only visitors to leading online retail properties in the United States in September 2018 (in millions)
- Frequency of mobile retail app usage according to smartphone shoppers in the United States as of March 2018
- Leading payment methods used for online transactions in the United States in 2018
- Proximity mobile payment transaction value in the United States from 2015 to 2021 (in billion U.S. dollars)
- Average annual spending per proximity mobile payment transaction user in the United States from 2014 to 2019 (in U.S. dollars)
- Most popular proximity mobile payment apps in the United States from 2018 to 2022, by number of users (in millions)
- Percentage of smartphone users in the United States accessing proximity mobile payments from 2018 to 2022
- Number of proximity mobile payment users in the United States from 2014 to 2022 (in millions)
- Which of the following types of mobile payments have you made using your mobile phone within the last 12 months?
- Share of small business owners in the United States who accept digital and mobile payment methods as of October 2017
- Share of mobile wallet users in the United States who agree that mobile wallets could replace physical wallets as of February 2018, by provider
- Share of consumers in the United States who are interested in selected mobile payment services and activities in 2017
- Over the next 3 months, which of the following best describes how frequently you plan to use the mobile wallet on your phone to pay for goods or services at stores where you shop?
- Why haven’t you used mobile wallets to make purchases?
- Growth rate of online shoppers in China from 2007 to 2015 (compared to the previous year)
- Penetration rate of online shoppers in China from 2009 to 2015
- Penetration rate of online shoppers in China and the United States in 2011, by age group
- Distribution of online buyers in China as of May 2018, by age group
- Number of digital buyers in Japan from 2014 to 2018 (in millions)
- Projected number of digital buyers in the United Kingdom from 2014 to 2017 (in millions)*
- Number of digital buyers in Eastern Europe from 2011 to 2016 (in millions)
- Number of digital buyers in the Middle East and Africa from 2014 to 2019 (in millions)
- Projected number of digital shoppers in the United Kingdom (UK) from 2014 to 2017 (in millions)*
- Distribution of online shoppers in China as of December 2014, by education and experience
- Digital buyer penetration in Spain from 2017 to 2023 (in percent)
- In the past 12 months, how many times have you purchased a daily deal?
- Online shopper growth in selected European countries between 2nd quarter 2011 and 4th quarter 2012
- Digital buyer penetration in Middle East and Africa from 2014 to 2019
- Distribution of Taobao shoppers in China in 2012 , by age group
- Preferred methods to access digital retailers among online shoppers in Japan as of October 2016
- Share of individuals who bought computer hardware online in Norway from 2007 to 2017, by gender
- What types of purchases did you make on your tablet?
- Distribution of research methods used at the initial stages of the shopping process in the United Kingdom (UK) in 2015, by age group
- Distribution of consumers shopping for fashion items online in Saudi Arabia as of 2017, by gender
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