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Number of digital buyers in the United States from 2013 to 2021 (in millions)

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United States: number of digital buyers 2013-2021 This timeline displays a forecast of the number of U.S. digital buyers up to 2021, based on factual numbers from 2013 to 2017. In 2016, 177.8 million people in the United States bought goods and services online. Mobile shopping activities via smartphones and tablets contributed to the continued rise in online shopping.
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Online buyers in millions
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Online buyers in millions
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Exclusive Premium statistic

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  • Detailed source and background information
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Description Source More information
This timeline displays a forecast of the number of U.S. digital buyers up to 2021, based on factual numbers from 2013 to 2017. In 2016, 177.8 million people in the United States bought goods and services online. Mobile shopping activities via smartphones and tablets contributed to the continued rise in online shopping.
Show more
Release date
September 2017
Region
United States
Survey time period
2013 to 2017
Age group
14 years and older
Supplementary notes
*Forecast
The source defines digital shoppers as internet users who have made at least one purchase via any digital channel within the past year, including mobile, online and tablet purchases.
2013 to 2015 data are from earlier publications.

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