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Young Europeans Are Keen to Travel for Unique Experiences
In a global survey on Gen Z and millennial travel motivation, 13% of respondents indicated that they were interested in traveling for the purpose of attending a sporting event. Of the selected events presented in the multi-pick question, sporting events were the most popular, followed by visiting filming locations and attending music festivals or gigs.
Description
This infographic shows Gen Z and millennials' interest in selected travel experiences.
Interest of Gen Z and millennials in selected experiences when traveling worldwide as of September 2024
Share of travelers who are interested in traveling for sporting events worldwide as of January 2024, by generation
Increased likelihood to travel for an event compared to the previous 12 months worldwide as of August 2025, by generation
Share of travelers who plan to take a trip to attend concerts, sporting events, or other cultural experiences in 2024 as of July 2023, by generation
Most popular motivations to travel solo among Gen Z and millennial travelers worldwide as of February 2024
Leading factors that would make Gen Z respondents more likely to attend business events worldwide as of fall 2020
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