Why do people use social media?
The vast majority of people in the UK still use their social media accounts to stay in touch with friends, according to research conducted by Deloitte. 65 percent of people aged 16 to 24 use social media to find out what their friends are doing while 53 percent send messages directly to their friends. Read more on the Independent.
Description
This chart shows the biggest motivations behind social media use in the UK in 2015.
Active social media users in the United Kingdom (UK) 2025
UK social media audiences 2025, by age group
UK: Social media audiences 2025, by gender
Leading social media platforms used by marketers worldwide 2026
Gen Z: leading social media for beauty inspiration in the U.S. and UK 2026
Weekly time spent on social media Q4 2025, by territory
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