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Social media advertising audience in the United Kingdom (UK) 2020, by age and gender

This statistic displays the total share of advertising audience across Facebook, Instagram,and FB messenger in the United Kingdom (UK) in January 2020, by age group and gender. The highest share of advertising audience was found among the 25 to 34 year olds, with 12.8 percent women and 13 percent men.
Ipsos data on the share of Facebook use among certain age groups in the UK shows that the group between 25 and 34 years of age has the largest share of use and the group between 45 and 54 has the smallest share. All above 55 years of age were in grouped together distorting the data by bringing too many respondents together. Nonetheless the trend is clear: use among the young but not among the youngest is most common and decreases with the age of the respondents group.When compared to the number of Facebook users per age group in the United States as well as to numbers from the Netherlands similar observations can be made.

Facebook is the leading social network worldwide and holds the highest market share of social networks in the UK. Further information about social media usage in the UK and Facebook can be found in the Dossier: Facebook in the United Kingdom.

Share of social media advertising audience in the United Kingdom (UK) in January 2020, by age group and gender

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Release date

January 2020


United Kingdom

Survey time period

January 2020

Age group

13 years and older

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Statistics on "Facebook in the United Kingdom (UK)"

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