UK: active social media users 2020

The United Kingdom (UK) was home to 45 million active social media users in 2020. That translated to a social media penetration rate of 66 percent of the population of the UK.

Social media around the world

The level of social media penetration in the UK sits above the global average of 45 percent, and puts it 18th overall worldwide. The UAE is the only country with a social media penetration rate of more than 90 percent, reaching an astonishing 99 percent. By region, social media’s penetration rate is the highest in Eastern Asia and North America, where it reaches 70 percent of the population in those areas. Rates are the lowest in Middle Africa, where social media reaches seven percent of the population.

Facebook’s growth in Asia

   Facebook’s growth in Asia provides solid evidence of the region’s importance social media’s growth. The region has displayed some of the strongest growth in the number of Daily Active Users of any global region, reaching 600 million daily active users (DAUs) in the first quarter of 2019.

Total number and the share of population of active social media users in the United Kingdom (UK) in January 2020

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Release date

February 2020


United Kingdom

Survey time period

January 2020*

Supplementary notes

* Source provides the following information about data sources:

Social media data: latest reported monthly active user data from Facebook, Tencent, VKontakte, LINE, Kakao, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, and Snapchat (data up to January 2020).
Population data: United Nations World Population Prospects, 2015 Revision; US Census Bureau (data up to January 2020); United Nations World Urbanization Prospects, 2014 Revision.

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Statistics on "Internet usage in the United Kingdom (UK)"

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