These Apps Are Putting a Strain on Mobile Networks

In recent years, larger smartphone screens and faster mobile networks have led to a surge in video and other rich content consumption on mobile devices. Mobile data traffic subsequently surged and, according to estimates by Cisco , will continue to do so for years.

Interestingly, it is just a handful of apps that account for the lion’s share of mobile data consumption. According to a recent report by broadband equipment company Sandvine, YouTube and Facebook alone account for 36 percent of North America’s mobile traffic during peak hours. In total, the seven most data-hungry applications combined with plain old web browsing (HTTP) account for two thirds of mobile data traffic while the millions of other apps account for the remaining third.

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This chart breaks down mobile data traffic in North America during peak times by application.

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Share of mobile internet data used to access selected social and video platforms worldwide in 2nd half of 2021
Distribution of global monthly cellular data volume for mobile apps as of February 2025, by category
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Average monthly data usage of selected entertainment apps in the United States as of June 2017 (in MB)
Share of web traffic from mobile devices worldwide from 1st quarter 2015 to 4th quarter 2026
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Mobile internet traffic as percentage of total web traffic in May 2026, by region
Mobile traffic worldwide from 2015 to 2031, by application (in exabytes per month)

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