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Toys "R" Us: Amazon Claims Another Victim?

E-commerce in the U.S.

As Toys "R" Us files for bankruptcy protection in the U.S. and Canada, the 69 year old company will no doubt be lamenting the rise of internet giant Amazon. According to data from Statista's e-commerce database, Amazon outperformed the once dominant retailer by a huge margin in 2016. With online sales of over 2.1 billion USD, the Seattle company left Toys "R" Us way behind with their 912 million USD.

To find out more about this market segment, please download our complementary market report "E-Commerce: Toys, Hobby & DIY".

Description

This chart shows leading online retailers in the U.S. in the segment toys & baby products.

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Top online stores in the Toys & Baby segment in the U.S. in 2021, by e-commerce net sales (in million U.S. dollar)
Top online stores in the toys segment in Germany in 2025, by e-commerce net sales (in million U.S. dollars)
Most popular online stores in the toys and baby segment worldwide in 2021, by e-commerce net sales (in million U.S. dollars)
At which of these (online) toy stores do you buy toys at least occasionally?
Toy market share of the leading companies in the United States as of 2016
Most popular online stores in the toys, hobby and DIY segment in the United States in 2021, by e-commerce net sales (in million U.S. dollars)

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