Consumers
America's Favorite Brands
A recent survey by Morning Consult revealed that Google currently enjoys a net favorability of 78.7 percent, making it the 'most loved' brand in the United States. Very close behind the tech giant is Hershey's, with a 78.6 percent score. The top ten is dominated by American companies, with one exception; Japanese tech firm Sony makes it into seventh position with 75 percent.
Description
This chart shows the net favorability of the 'most loved brands' in the U.S. in 2018.
Most loved brands by consumers in the United States in 2020, by net favorability score
Consumers most loved denim brands in the United States in 2018 (net favorability score)
Most popular brands, products, and services among consumers in the United States as of June 2021
Leading brands in the United States in 2019, by Buzz Score
Most popular brands in the United States in 4th quarter 2025
Most popular brands, products, and services among millennial consumers in the United States as of June 2021
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