Google - Statistics & Facts
Statistics and facts about Google
Google is a California-based, multinational internet company which provides digital products and services such as online search and advertising, cloud computing and software. In November 2015, Google was ranked first amongst the most visited multi-platform web properties in the United States with 247 million U.S. unique visitors and a market share of 63.9 percent among the leading U.S search engine providers. Google’s market capitalization in August 2015 was valued at 432 billion U.S. dollars. In 2015, American multinational conglomerate Alphabet Inc. was created as the parent company of Google and several other companies previously owned by or tied to Google. The reorganization of Google into Alphabet was completed on October 2, 2015.
In 2015, the majority of the company's 74.54 billion U.S. dollar revenues came from advertising through Google Sites or Google Network Sites – in 2015, Google Sites' advertising revenue amounted to 52.36 billion U.S. dollars. The annual advertising revenue of the company in 2015 came to 67.39 billion U.S. dollars with ad revenue from Google network websites reaching 15.03 billion U.S. dollars. As of July 2015, Google was one of the most popular syndicated ad focus entities in the United States with a 82.2 percent market reach. Google’s quarterly revenue shows an overall growth from the 17.18 billion U.S. dollars in first quarter of 2015 to 21.18 billion U.S. dollars in fourth quarter of 2015. The net mobile advertising revenue share of Google when compared to other online companies like Facebook and Twitter is expected to be 40.5 percent.
Google.com is visited most by the users in the United States with a global share of 33 percent as of May 2015. Among the leading search engines, the worldwide market share of Google in April 2015 was 88.44 percent. Furthermore, a study shows that 41 percent of the U.S. respondents use Google search multiple times a day.
Although Google’s product originally was based upon online search, the company has significantly broadened its services throughout the years. Video content sharing site YouTube was one of Google’s most prolific and expensive acquisitions and has been heavily integrated into Google’s online presence, its worldwide ubiquity changing the dynamics of user generated content and online video curation.
As of February 2015, 63 percent of the U.S. population was found to have accessed YouTube to watch music videos or listen to music. The most popular YouTube partner channel in the United States in November 2015 was VEVO@YouTube with 43.4 million unique users.
Apart from online search, advertising and online video, Google has branched out into further content, most notably the Android mobile operating system which as of the third quarter of 2015, accounted for 84.7 percent of the global smartphone operating system market. Content for Android devices can be purchased via the Google Play Store, a digital application distribution platform through which more than 1.5 million apps were made available as of November 2015. The most popular Android apps in the United States include Google products such as Search, Google Mail, YouTube and Google Maps but also Facebook and Instagram.
Other Google products include the Chrome browser and operating systems, hardware including the Chromecast as well as the company's series of mobile devices such as the Nexus smartphones and tablets.
|Google’s global revenue||$74.54bn||Details →|
|Price of acquisition of Motorola Mobility by Google||$12,500m||Details →|
|Number of full-time Google employees||61,814||Details →|
|Percentage of visitors to google.com from the U.S.||31.9%||Details →|
|Share of search traffic in the U.S. originating from Google||81.42%||Details →|
|Advertising & Marketing||Values||Statistic|
|Google’s advertising revenue||$67.39bn||Details →|
|Google’s net display mobile advertising revenue in the U.S.||$1.47bn||Details →|
|Most expensive keyword in Google Adwords: "Insurance"||$54.91/CPC||Details →|
|Annual revenue of Alphabet Inc. in 2015||$74.99bn||Details →|
|Annual global marketing costs of Alphabet Inc. in 2015||$9.05bn||Details →|
|Annual R&D spending of Alphabet Inc. in 2015||$12.28bn||Details →|
- Global market share of search engines 2010-2016Global market share of search engines 2010-2016
Worldwide desktop market share of leading search engines from January 2010 to October 2016
- Google: revenue worldwide 2002-2015Google: revenue worldwide 2002-2015
Google's revenue worldwide from 2002 to 2015 (in billion U.S. dollars)
- Google Play: number of available apps 2009-2016Google Play: number of available apps 2009-2016
Number of available applications in the Google Play Store from December 2009 to December 2016
- Google: quarterly revenue as 2008-2016Google: quarterly revenue as 2008-2016
Revenue of Google from 1st quarter 2008 to 3rd quarter 2016 (in million U.S. dollars)
- Number of apps available in leading app stores 2016+Number of apps available in leading app stores 2016
Number of apps available in leading app stores as of June 2016
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- Top 15 most frequently used websites in Sweden 2016Top 15 most frequently used websites in Sweden 2016
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- Leading U.S. video properties 2016, by unique viewersLeading U.S. video properties 2016, by unique viewers
- Local ad revenue in the U.S. 2017, by mediumLocal ad revenue in the U.S. 2017, by medium
- Digital advertising spending worldwide 2015-2020Digital advertising spending worldwide 2015-2020