In 2021, Apple was the all-time favorite brand, product, and/or service among approximately 17 percent of surveyed millennials in the United States, making it the generation's overall favorite. Ranking a close second, Apple was followed by Amazon with roughly 16 percent.
Most popular brands, products, and services among millennial consumers in the United States as of June 2021
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Statistics on Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior
Overview
7
- Premium Statistic U.S. population by generation 2021
- Basic Statistic U.S. population share by generation 2021
- Premium Statistic U.S. annual household expenditures 2021, by generation
- Premium Statistic U.S. generations shopping online and offline 2021
- Premium Statistic U.S. generations that frequently shopping online and offline 2021
- Premium Statistic Worldwide: favorite buying methods by generation 2021
- Premium Statistic Expected spending on the holiday season in the U.S. 2021, by generation
Online & offline shopping behavior
8
- Basic Statistic Favorite brands, products, and services among U.S. millennials 2021
- Premium Statistic Favorite brands among Gen Z consumers in the U.S. 2022
- Premium Statistic Change in loyalty towards brands among U.S. Gen Z shoppers since COVID-19 2021
- Basic Statistic U.S. Gen Z and Millennials who made a mobile purchase due to social media 2021
- Premium Statistic Millennials using mobile savings apps in the U.S. 2020, by type
- Premium Statistic Gen Z members who use mobile savings apps in the U.S. 2020, by type
- Premium Statistic Impact of Amazon Prime delivery on Millennials' purchases in the U.S. 2020
- Premium Statistic Most influential ad channels for Gen Z in the U.S. 2021
Consumer goods
7
- Basic Statistic Products that U.S. Gen Z and Millennials buy more due to social media 2021
- Premium Statistic The influences on Gen Z and millennials' clothes purchases in Canada & the U.S. 2021
- Basic Statistic Leading considerations when buying beauty/grooming products for U.S. millennials 2021
- Basic Statistic Leading considerations when buying beauty/grooming products for U.S. Gen Z 2021
- Basic Statistic Millennials' favorite channels for care product ideas in the U.S. 2021
- Basic Statistic Average spend of Gen Z on one skin care product in the U.S. 2021
- Premium Statistic United States: intention of consumers to purchase furniture 2021, by generation
Holiday season
5
- Premium Statistic Expected spending on the holiday season in the U.S. 2021, by generation
- Premium Statistic Share of Black Friday spend among Gen Z and millennials in the U.S. 2021, by channel
- Premium Statistic Device usage intention for holiday gift shopping in the U.S. 2022
- Premium Statistic Social media usage for holiday shopping inspiration in the U.S. 2021, by generation
- Premium Statistic YouTube usage for holiday shopping inspiration in the U.S. 2021, by generation
Further related statistics
17
- Generation Y: Methods used to shop for holiday gifts 2013, by gender
- Millennials' online shopping habits in Italy 2018, by product type
- Generation Y: Online/wireless shopping habits in the U.S. 2013, by gender
- U.S. Millennials' most important aspects when choosing where to shop 2014
- Favorability of select brands among Millennials in the U.S. 2018
- Chile: brand recall among Millennials 2020
- U.S. consumers' preferred brand of cat food 2019
- U.S. consumers' preferred brand of dog food 2019
- U.S. consumers' preferred apparel brands as of 2015, by age
- Favorite shopping websites of affluent U.S. teens 2019
- Main reasons Millennials and Gen Z visited stores more often worldwide in 2017
- Italy: elements affecting food shopping habits in 2017
- Leading athletic apparel brands amongst upper-income U.S. teens as of 2018
- Sports equipment and gear brands liked by consumers in the U.S. as of 2018
- Most important characteristics to invest in for shoe retailers in the Netherlands
- Most important characteristics to invest in for electronics retailers Netherlands
- Millennials: Brand vs private label preference in Great Britain 2014, by category
Further Content: You might find this interesting as well
Statistics
- Generation Y: Methods used to shop for holiday gifts 2013, by gender
- Millennials' online shopping habits in Italy 2018, by product type
- Generation Y: Online/wireless shopping habits in the U.S. 2013, by gender
- U.S. Millennials' most important aspects when choosing where to shop 2014
- Favorability of select brands among Millennials in the U.S. 2018
- Chile: brand recall among Millennials 2020
- U.S. consumers' preferred brand of cat food 2019
- U.S. consumers' preferred brand of dog food 2019
- U.S. consumers' preferred apparel brands as of 2015, by age
- Favorite shopping websites of affluent U.S. teens 2019
- Main reasons Millennials and Gen Z visited stores more often worldwide in 2017
- Italy: elements affecting food shopping habits in 2017
- Leading athletic apparel brands amongst upper-income U.S. teens as of 2018
- Sports equipment and gear brands liked by consumers in the U.S. as of 2018
- Most important characteristics to invest in for shoe retailers in the Netherlands
- Most important characteristics to invest in for electronics retailers Netherlands
- Millennials: Brand vs private label preference in Great Britain 2014, by category
Sponsorpulse. (June 17, 2021). Most popular brands, products, and services among millennial consumers in the United States as of June 2021 [Graph]. In Statista. Retrieved February 06, 2023, from https://www.statista.com/statistics/1257401/favorite-brands-products-and-services-in-the-us-millennial/
Sponsorpulse. "Most popular brands, products, and services among millennial consumers in the United States as of June 2021 ." Chart. June 17, 2021. Statista. Accessed February 06, 2023. https://www.statista.com/statistics/1257401/favorite-brands-products-and-services-in-the-us-millennial/
Sponsorpulse. (2021). Most popular brands, products, and services among millennial consumers in the United States as of June 2021 . Statista. Statista Inc.. Accessed: February 06, 2023. https://www.statista.com/statistics/1257401/favorite-brands-products-and-services-in-the-us-millennial/
Sponsorpulse. "Most Popular Brands, Products, and Services among Millennial Consumers in The United States as of June 2021 ." Statista, Statista Inc., 17 Jun 2021, https://www.statista.com/statistics/1257401/favorite-brands-products-and-services-in-the-us-millennial/
Sponsorpulse, Most popular brands, products, and services among millennial consumers in the United States as of June 2021 Statista, https://www.statista.com/statistics/1257401/favorite-brands-products-and-services-in-the-us-millennial/ (last visited February 06, 2023)
Most popular brands, products, and services among millennial consumers in the United States as of June 2021 [Graph], Sponsorpulse, June 17, 2021. [Online]. Available: https://www.statista.com/statistics/1257401/favorite-brands-products-and-services-in-the-us-millennial/