Whether you are looking for a TV, using a video game console, listening to a song or watching a movie, the company name Sony will most likely come up. Headquartered in the Minato district of Tokyo, Sony Corporation, or more simply Sony is a well-established multinational corporation. The company generated over 82 billion U.S. dollars in total annual revenue in 2022. Around one third of Sony’s income comes from its game and network segment, which includes the company’s prominent line of gaming consoles. Other products and services in Sony’s diverse portfolio include TVs, cameras, semiconductors, as well as music and motion pictures. While the company’s revenue has remained relatively stable over the years, the number of employees has decreased considerably over the last ten years from more than 160,000 to around 109,000.
In 2020, Sony first announced its intention to engage in the electric vehicle (EV) market with a fully electric concept car- Vision S-01. Featuring the Sony Vision-S platform, this 4-seat sedan vehicle outfits 33 sensors – to achieve self-driving and safety measures – as well as a Sony panoramic screen and speakers. In 2022, Sony’s CEO Kenchiro Yoshida announced the commercial launch of Sony’s second EV, the Vision-02, a 7-seat SUV that features 40 sensors, home entertainment technologies, and 5G connectivity.
This announcement coincided with the creation of Sony Mobility Inc., a new company that will focus on electric cars. This development forms part of a wider movement from big tech companies and non-traditional car makers, which either as startups or established companies, aim at entering the EV market. Here Sony is competing against the likes of Apple, Amazon, Alibaba, and Baidu.
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