In 2020, the United States Postal Service won the race to be the the most loved brand by consumers in The United States. That year USPS got a net favorability score of 264.8 points. Google ranked second in 2020, with a net favorability score of 258.6 points.
Most loved brands by consumers in the United States in 2020, by net favorability score
These are brands that Americans have the most favorable opinion of, as determined by net favorability.
The Index is based on four metrics:
Favorability Score: The percentage of consumers with a favorable opinion of the brand.
Trust Score: The percentage of consumers who trust the brand to do the right thing.
Community Impact Score: The percentage of consumers who say the brand has a positive impact on their local community.
Net Promoter Score: Consumers are asked on a scale of 1-10 how likely they would be to promote a given brand. The NPS is determined by subtracting the percentage who said 0-6 from the percentage who said 9 or 10.
Each one of these numbers was added together in order to determine the index score. For example, brand X:
79.1% of consumers have a favorable opinion
58.7% of consumers say band X has a positive community impact
68.3% of consumers trust brand X
55.8 is the Net Promoter Score for brand X
79.1 + 58.7 + 68.3 + 55.3 = 261.9 (brand X final index score)
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Morning Consult. (July 30, 2020). Most loved brands by consumers in the United States in 2020, by net favorability score [Graph]. In Statista. Retrieved August 10, 2022, from https://www.statista.com/statistics/995767/consumers-most-loved-brands-us/
Morning Consult. "Most loved brands by consumers in the United States in 2020, by net favorability score." Chart. July 30, 2020. Statista. Accessed August 10, 2022. https://www.statista.com/statistics/995767/consumers-most-loved-brands-us/
Morning Consult. (2020). Most loved brands by consumers in the United States in 2020, by net favorability score. Statista. Statista Inc.. Accessed: August 10, 2022. https://www.statista.com/statistics/995767/consumers-most-loved-brands-us/
Morning Consult. "Most Loved Brands by Consumers in The United States in 2020, by Net Favorability Score." Statista, Statista Inc., 30 Jul 2020, https://www.statista.com/statistics/995767/consumers-most-loved-brands-us/
Morning Consult, Most loved brands by consumers in the United States in 2020, by net favorability score Statista, https://www.statista.com/statistics/995767/consumers-most-loved-brands-us/ (last visited August 10, 2022)
