The statistic presents a ranking of the most loved brands of consumers in the United States in 2019. In 2019, U.S. consumers most loved brand was Amazon, with a net favorability score of 261.9.
Consumers most loved brands in the United States in 2019
(net favorability score)
These are brands that Americans have the most favorable opinion of, as determined by net favorability.
The Index is based on four metrics:
Favorability Score: The percentage of consumers with a favorable opinion of the brand.
Trust Score: The percentage of consumers who trust the brand to do the right thing.
Community Impact Score: The percentage of consumers who say the brand has a positive impact on their local community.
Net Promoter Score: Consumers are asked on a scale of 1-10 how likely they would be to promote a given brand. The NPS is determined by subtracting the percentage who said 0-6 from the percentage who said 9 or 10.
Each one of these numbers was added together in order to determine the index score. For example, take Amazon.
79.1% of consumers have a favorable opinion
58.7% of consumers say Amazon has a positive community impact
68.3% of consumers trust Amazon
55.8 is the Net Promoter Score for Amazon
79.1 + 58.7 + 68.3 + 55.3 = 261.9 (their index score)
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Morning Consult. (April 3, 2019). Consumers most loved brands in the United States in 2019 (net favorability score) [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/995767/consumers-most-loved-brands-us/
Morning Consult. "Consumers most loved brands in the United States in 2019 (net favorability score)." Chart. April 3, 2019. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/995767/consumers-most-loved-brands-us/
Morning Consult. (2019). Consumers most loved brands in the United States in 2019 (net favorability score). Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/995767/consumers-most-loved-brands-us/
Morning Consult. "Consumers Most Loved Brands in The United States in 2019 (Net Favorability Score)." Statista, Statista Inc., 3 Apr 2019, https://www.statista.com/statistics/995767/consumers-most-loved-brands-us/
Morning Consult, Consumers most loved brands in the United States in 2019 (net favorability score) Statista, https://www.statista.com/statistics/995767/consumers-most-loved-brands-us/ (last visited March 31, 2020)
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