Favorite brands of U.S. consumers in 2019

The statistic presents a ranking of the most loved brands of consumers in the United States in 2019. In 2019, U.S. consumers most loved brand was Amazon, with a net favorability score of 261.9.

Consumers most loved brands in the United States in 2019

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Source

Release date

April 2019

Region

United States

Survey time period

2019

Number of respondents

250,000 respondents

Age group

18 years and older

Supplementary notes

These are brands that Americans have the most favorable opinion of, as determined by net favorability.
The Index is based on four metrics:
Favorability Score: The percentage of consumers with a favorable opinion of the brand.
Trust Score: The percentage of consumers who trust the brand to do the right thing.
Community Impact Score: The percentage of consumers who say the brand has a positive impact on their local community.
Net Promoter Score: Consumers are asked on a scale of 1-10 how likely they would be to promote a given brand. The NPS is determined by subtracting the percentage who said 0-6 from the percentage who said 9 or 10.
Each one of these numbers was added together in order to determine the index score. For example, take Amazon.
79.1% of consumers have a favorable opinion 58.7% of consumers say Amazon has a positive community impact 68.3% of consumers trust Amazon 55.8 is the Net Promoter Score for Amazon 79.1 + 58.7 + 68.3 + 55.3 = 261.9 (their index score)

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