Facebook's Future Is Mobile
The fact that Facebook sees its future on mobile devices has been undisputed for a while now. Since yesterday, it is clearer than ever. 'Home', the new Android app introduced during yesterday's presentation takes the deep Facebook integration known from iOS 6 and takes it two steps further on compatible Android smartphones.
Once installed, 'Home' lays itself atop the regular user interface and firmly positions Facebook interactions at the centre of the user experience. It has the potential to turn every Android phone into the 'Facebook Phone' that has been one of the more persistent rumours in the tech world for a while now. For Facebook, this move appears to make sense: why go through the troubles of designing an entire operating system, let alone the hardware, if you can just slam all your ideas on top of an existing OS. No less than the number one smartphone operating system in the world by the way. The potential reach of Facebook 'Home' is enormous.
Of course Facebook will start serving ads on Home's new lock screen sooner or later, and of course Zuckerberg and his team will be smart enough to exploit the total access to soft- and hardware Android grants developers. For Facebook, yesterday's event was a major step in the company's push towards mobile. Now it's up to its users to decide just how much Facebook they want on their smartphones.
- Number of monthly active Facebook users worldwide from 3rd quarter 2008 to 3rd quarter 2014 (in millions)
Number of monthly active Facebook users worldwide as of 3rd quarter 2014
- Leading product brands with the most fans on Facebook in October 2014 (in millions)
Most popular product brands on Facebook in October 2014
- Facebook's advertising revenue worldwide from 2012 to 2016 (in billion U.S. dollars)
Facebook: advertising revenue worldwide 2012-2016
- IT spending growth forecast by segment in Latin America 2014IT spending growth forecast by segment in Latin America 2014
- Wine usage in the United Kingdom (UK) 2013, by user typeWine usage in the United Kingdom (UK) 2013, by user type
- Monthly family expenditure in the United Kingdom (UK) 2012-2013, by family typeMonthly family expenditure in the United Kingdom (UK) 2012-2013, by family type
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