By Next Year 80% of iPhone Sales Could Be Replacements
As Apple's iPhone business is maturing, it is changing considerably. Having reached the lion's share of potential buyers by now, unit sales growth is naturally slowing down and the majority of iPhone purchases is no longer to new customers but to existing ones who upgrade to a newer model.
As the changes brought along by new iPhone models have become increasingly incremental rather than fundamental, Apple is struggling to convince iPhone users of updating their phone at least every other year, which could be why this year's new iPhone will reportedly bring a change that Apple has long hesitated to make. For some time now people have been asking for a larger-screen iPhone which, it seems, Apple will finally deliver this fall. The decision to introduce a large-screen iPhone could not only help convince existing iPhone users to shell out for a new model, but also tempt some Android devotees to try something else for a change.
Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2015 (in billions)
Apple App Store: number of downloads as of June 2015
Global smartphone shipments from 4th quarter 2009 to 1st quarter 2015, by vendor (in million units)
Global smartphone shipments by vendor 2009-2015
Global Apple iPhone sales from 3rd quarter 2007 to 2nd quarter 2015 (in million units)
Global Apple iPhone sales 2007-2015, by quarter
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