By Next Year 80% of iPhone Sales Could Be Replacements
As Apple's iPhone business is maturing, it is changing considerably. Having reached the lion's share of potential buyers by now, unit sales growth is naturally slowing down and the majority of iPhone purchases is no longer to new customers but to existing ones who upgrade to a newer model.
As the changes brought along by new iPhone models have become increasingly incremental rather than fundamental, Apple is struggling to convince iPhone users of updating their phone at least every other year, which could be why this year's new iPhone will reportedly bring a change that Apple has long hesitated to make. For some time now people have been asking for a larger-screen iPhone which, it seems, Apple will finally deliver this fall. The decision to introduce a large-screen iPhone could not only help convince existing iPhone users to shell out for a new model, but also tempt some Android devotees to try something else for a change.
- Share of iPhone installed base worldwide by model 2015-2016Share of iPhone installed base worldwide by model 2015-2016
- Apple iPhone U.S. users by device family 2014-2015Apple iPhone U.S. users by device family 2014-2015
- Apple iPhone smartphone users in the U.S. 2012-2016Apple iPhone smartphone users in the U.S. 2012-2016
- Global market share held by smartphone vendors 2012-2016Global market share held by smartphone vendors 2012-2016
- Estimated weekly TV ad spend of U.S. companies January 16 to January 22, 2017Estimated weekly TV ad spend of U.S. companies January 16 to January 22, 2017
- Smartphone sales value in the United States 2005-2017Smartphone sales value in the United States 2005-2017
- Most popular Apple App Store categories 2016Most popular Apple App Store categories 2016
- Global smartphone shipments forecast 2010-2020Global smartphone shipments forecast 2010-2020
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