By Next Year 80% of iPhone Sales Could Be Replacements
As Apple's iPhone business is maturing, it is changing considerably. Having reached the lion's share of potential buyers by now, unit sales growth is naturally slowing down and the majority of iPhone purchases is no longer to new customers but to existing ones who upgrade to a newer model.
As the changes brought along by new iPhone models have become increasingly incremental rather than fundamental, Apple is struggling to convince iPhone users of updating their phone at least every other year, which could be why this year's new iPhone will reportedly bring a change that Apple has long hesitated to make. For some time now people have been asking for a larger-screen iPhone which, it seems, Apple will finally deliver this fall. The decision to introduce a large-screen iPhone could not only help convince existing iPhone users to shell out for a new model, but also tempt some Android devotees to try something else for a change.
- Share of iPhone installed base worldwide by model 2015-2016Share of iPhone installed base worldwide by model 2015-2016
- Apple iPhone U.S. users by device family 2014-2015Apple iPhone U.S. users by device family 2014-2015
- Market share of Apple iPhone smartphone shipments worldwide 2007-2016Market share of Apple iPhone smartphone shipments worldwide 2007-2016
- Estimated weekly TV ad spend of U.S. companies October 17 to October 23, 2016Estimated weekly TV ad spend of U.S. companies October 17 to October 23, 2016
- Most popular Apple App Store categories 2016Most popular Apple App Store categories 2016
- Global smartphone shipments forecast 2010-2020Global smartphone shipments forecast 2010-2020
- Smartphone sales revenue worldwide 2013-2016Smartphone sales revenue worldwide 2013-2016
- Global smartphone sales value by region 2013-2016Global smartphone sales value by region 2013-2016
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