Newspapers Lose Relevance as a News Source
As new technologies emerge, the roles of established technologies often change. Before television reached broad adoption in the 1950s, people had to rely on radios and newspapers to get the latest news from around the world.
The role of television was challenged by the internet and the way we consume online news is about to be changed by mobile devices.
Last week, mobile ad network Mojiva published the results of a survey regarding news consumption of smartphone and tablet owners in the United States. The results of the survey among 2,000 mobile device owners show that computers and television are the primary news source for most respondents. Meanwhile only one percent of smartphone and tablet owners consider newspapers their primary news source.
Now that online sources deliver news 24/7, newspapers appear to have lost relevance as a news medium. To avoid obsolescence, newspaper publishers should embrace their new role and focus on in-depth analysis rather than news delivery.
- Which offline news brands have you accessed in the last week?
Leading offline news brands in the U.S. 2015
- Which online news brands have you accessed in the last week?
Leading online news brands in the U.S. 2015
- Which of the following types of news is most important to you?
Level of interest in various news types in the U.S. in 2014
- Leading newspaper websites ranked by visitors in the United Kingdom (UK) 2013-2014Leading newspaper websites ranked by visitors in the United Kingdom (UK) 2013-2014
- Monthly audience of newspaper websites in the U.S. 2014-2015Monthly audience of newspaper websites in the U.S. 2014-2015
- Reach of the most popular online newspaper websites in Germany 2013Reach of the most popular online newspaper websites in Germany 2013
- Forecast: revenue newspaper publishing US 2008-2020Forecast: revenue newspaper publishing US 2008-2020
- Forecast: revenue news agencies Germany 2008-2020Forecast: revenue news agencies Germany 2008-2020
- Forecast: revenue newspaper printing Germany 2008-2020Forecast: revenue newspaper printing Germany 2008-2020
- Forecast: revenue household goods wholesale - other Germany 2008-2020Forecast: revenue household goods wholesale - other Germany 2008-2020
- Forecast: operating revenue newspaper publishing Canada 2008-2020Forecast: operating revenue newspaper publishing Canada 2008-2020
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