Most popular videos on JYP Entertainment YouTube channel 2024
As of August 2024, the most popular video on JYP Entertainment's YouTube channel was the official music video of girl group TWICE's 2018 song "What is Love?", with around 805 million views. Except for two videos, TWICE dominated JYP's YouTube channel viewership numbers. One was by ITZY, one of the company's newer girl groups, having debuted in 2019. The other is by popular boy group Stray Kids, who debuted in 2018.
The nation’s girl group TWICE
TWICE is a nine-member girl group that debuted in 2015 with members from South Korea, Japan, and Taiwan. They quickly rose to popularity and commercial success, and have been one of the best-selling female K-pop artists over the past few years. While K-pop is slowly becoming more globally recognized, Japan has been an important overseas market for the South Korean music industry for years. It is standard practice to have an official Japanese debut a few months or years after first debuting in South Korea. Having three Japanese members gives the group a leg up in the Japanese market. In 2023, they debuted as an official Japanese sub-unit known as MISAMO.
The upcoming JYP generation
While TWICE is one of JYP Entertainment’s most successful artists, the company has successfully debuted and established several other acts after them as well. Most notably among those are the eight-member boy group Stray Kids (SKZ) and four-member girl group ITZY, who debuted in 2017 and 2019 respectively. While TWICE and ITZY dominate album sales by female artists, Stray Kids are also one of the best-selling male artists in South Korea. In 2023, they released the second and fourth best-selling albums, achieving over nine million album sales just via new releases.
