According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 81 percent of female and 70 percent of male Indonesian respondents stated that they followed at least one influencer on social media. The same survey found that the majority of respondents had purchased an item or product endorsed by an influencer.
Share of people who followed influencers on social media in Indonesia as of May 2023, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in Indonesia as of May 2023, by gender [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1200452/indonesia-share-of-people-following-influencers-by-gender/
Rakuten Insight. "Share of people who followed influencers on social media in Indonesia as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1200452/indonesia-share-of-people-following-influencers-by-gender/
Rakuten Insight. (2023). Share of people who followed influencers on social media in Indonesia as of May 2023, by gender. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1200452/indonesia-share-of-people-following-influencers-by-gender/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in Indonesia as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1200452/indonesia-share-of-people-following-influencers-by-gender/
Rakuten Insight, Share of people who followed influencers on social media in Indonesia as of May 2023, by gender Statista, https://www.statista.com/statistics/1200452/indonesia-share-of-people-following-influencers-by-gender/ (last visited October 31, 2024)
Share of people who followed influencers on social media in Indonesia as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1200452/indonesia-share-of-people-following-influencers-by-gender/