As of 2019, around 63.4 percent of Chinese who lived in lower-tier cities and rural areas preferred to shop online. On average, China's lower-tier consumers shopping 5.8 times a month online.
Share of small cities and rural residents who prefer online and offline shopping in China in 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Xinhua News Agency. (October 26, 2019). Share of small cities and rural residents who prefer online and offline shopping in China in 2019 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1248296/china-online-shopping-preference-among-lower-tier-consumers/
Xinhua News Agency. "Share of small cities and rural residents who prefer online and offline shopping in China in 2019." Chart. October 26, 2019. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1248296/china-online-shopping-preference-among-lower-tier-consumers/
Xinhua News Agency. (2019). Share of small cities and rural residents who prefer online and offline shopping in China in 2019. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1248296/china-online-shopping-preference-among-lower-tier-consumers/
Xinhua News Agency. "Share of Small Cities and Rural Residents Who Prefer Online and Offline Shopping in China in 2019." Statista, Statista Inc., 26 Oct 2019, https://www.statista.com/statistics/1248296/china-online-shopping-preference-among-lower-tier-consumers/
Xinhua News Agency, Share of small cities and rural residents who prefer online and offline shopping in China in 2019 Statista, https://www.statista.com/statistics/1248296/china-online-shopping-preference-among-lower-tier-consumers/ (last visited October 31, 2024)
Share of small cities and rural residents who prefer online and offline shopping in China in 2019 [Graph], Xinhua News Agency, October 26, 2019. [Online]. Available: https://www.statista.com/statistics/1248296/china-online-shopping-preference-among-lower-tier-consumers/