Media Impact Value of top fashion luxury brands in the U.S. 2021, by social channel
In the third quarter of 2021, leading fashion luxury brands invested roughly 400 million U.S. dollars in social media marketing in the United States. By far the most popular social channel was Instagram, garnering more than 326 million dollars or 83 percent of the total Media Impact Value (MIV®). YouTube and Twitter followed, with 33 million and 23 million, respectively.