Luxury fashion influencer marketing Media Impact Value in Europe 2021, by followers
In the third quarter of 2021, leading fashion luxury brands invested roughly 1.4 billion U.S. dollars in influencer marketing in Europe. Brands cooperated predominantly with so called all-star influencers (with more than two million followers). They garnered 1.13 million U.S. dollars or 80 percent of the total influencer marketing Media Impact Value (MIV®) of these brands.