Luxury digital ad spend in the U.S. 2020-2021, by brand
The Italian luxury fashion brand Gucci spent around 11 million U.S. dollars on digital advertising in the United States between January 2020 and May 2021. Of this total, about 90 percent went to campaigns on social media. Among the selected brands, the British-founded Swiss watch designer Rolex invested 10.3 million dollars in online ads in the same period, while the French luxury goods conglomerate Cartier spent 5.4 million dollars in digital advertising.