Screen attention length during advertising in Czechia 2022

Published by Statista Research Department, May 15, 2024
According to the study from October 2022, the most effective way of advertising was via television in Czechia. Most people watched each advertisement on TV for an average of 16.2 seconds. This length was 15.2 seconds when watching BVOD, 14.8 seconds on YouTube with ads that cannot be skipped, and only 5.9 seconds on Facebook.

Length of screen attention during advertising in Czechia as of October 2022 (in seconds)

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Release date

November 2022

Region

Czechia

Survey time period

October 2022

Number of respondents

250 respondents

Special properties

Survey was conducted by filming and observing the participants' eye and face movements.

Supplementary notes

*Broadcasting video on demand.

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