Popularity of celebrity cosmetics brands among Gen Z in the U.S. 2023

Popularity of celebrity cosmetics brands among Gen Z in the United States in 2023

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Release date

October 2023

Region

United States

Survey time period

October 10 to 17, 2023

Age group

18-24 years

Special properties

U.S. Gen Z consumers who are aware of celebrity beauty brands

Supplementary notes

The source specifies that the data was weighed by U.S. Census 18+ but does not provide the exact number of Gen Z participants. Including all age groups, the survey question counted 2,064 responses.
The sources asked respondents which option described best their experience with celebrity beauty brands.

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Statistics on " Cosmetics consumer behavior in the U.S. "

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Market overview

5

Sales

5

Prices and expenditure

6

Purchasing behavior

8

Consumer preferences

8

Channels and retailers

6

Online behavior

7
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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