This graph presents the results of a survey which investigated the effectiveness of mobile advertising among smartphone and tablet users in the United States in 2012. A quarter of the tablet users surveyed stated they had made a purchase on the internet via PC after viewing a mobile ad. Results of a different survey, conducted among American executives, showed that over 50 percent of companies in the United States had not implemented mobile marketing into their marketing strategies.
Which of the following actions did you undertake after viewing mobile ads?*
* The source does not provide information about the question posed in the survey. The question presented here may therefore differ slightly from the original question.
The source does not provide information about the number of respondents or the age group.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (July 30, 2012). Which of the following actions did you undertake after viewing mobile ads?* [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/237582/mobile-advertising-effectiveness-among-us-smartphone-and-tablet-users/
eMarketer. "Which of the following actions did you undertake after viewing mobile ads?*." Chart. July 30, 2012. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/237582/mobile-advertising-effectiveness-among-us-smartphone-and-tablet-users/
eMarketer. (2012). Which of the following actions did you undertake after viewing mobile ads?*. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/237582/mobile-advertising-effectiveness-among-us-smartphone-and-tablet-users/
eMarketer. "Which of The following Actions Did You Undertake after Viewing Mobile Ads?*." Statista, Statista Inc., 30 Jul 2012, https://www.statista.com/statistics/237582/mobile-advertising-effectiveness-among-us-smartphone-and-tablet-users/
eMarketer, Which of the following actions did you undertake after viewing mobile ads?* Statista, https://www.statista.com/statistics/237582/mobile-advertising-effectiveness-among-us-smartphone-and-tablet-users/ (last visited September 20, 2024)
Which of the following actions did you undertake after viewing mobile ads?* [Graph], eMarketer, July 30, 2012. [Online]. Available: https://www.statista.com/statistics/237582/mobile-advertising-effectiveness-among-us-smartphone-and-tablet-users/