Reasons influencing the buying behavior of frozen pizza 2012

Published by Statista Research Department, Oct 15, 2012
This statistic presents the results of a consumer survey, conducted by AMG Strategic Consultants in 2012. U.S. shoppers were asked about the factors for buying less frozen pizza. 15 percent of survey respondents answered they purchase less frozen pizza because they do not perceive it as a healthy option or want to eat healthier in general.

Consumers' reasons for buying less frozen pizza in the United States in 2012

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Source

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Release date

October 2012

Region

United States

Survey time period

April 2012

Special properties

U.S. consumers

Supplementary notes

The original source does not provide any information regarding the missing percentage points.
In addition, the original source does not provide any information on the number of conducted interviews, the agegroup, or the type of survey.

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