Facebook's advertising revenue worldwide from 2009 to 2016 (in million U.S. dollars)

Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license
Loading statistic...
Advertising revenue in million U.S. dollars

© Statista 2017

Download Settings Share
Chart type
Share on Social Media
Description Source More information
This statistic shows Facebook's global advertising revenue from 2009 to 2016. In the most recently reported year, the social network generated 26.89 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of Facebook's revenue.
Facebook advertising revenue – additional information

Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2015, about 95 percent of Facebook's global revenue was generated from advertising, whereas only around five percent was generated by payments and other fees revenue. Facebook ad revenue stood at more than 17 billion U.S. dollars in 2015, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure.

Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 11.96 U.S. dollars in 2015. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 13.54 U.S. dollars in the last quarter of 2015, while the global average was 3.73 U.S. dollars. In Europe, Facebook’s average revenue per user was 4.5 U.S. dollars during the same time period.

In terms of segments, mobile is the most promising advertising form for the company. In 2015, Facebook’s mobile advertising revenue already accounted for 77 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue is projected to grow from an estimate of 13 billion U.S. dollars in 2015 to 60.68 billion U.S. dollars by 2021, and drive the company’s growth in the coming years.
Show more
Release date
February 2017
Survey time period
2009 to 2016

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Facebook marketing "

  • Adoption
The most important statistics
  • Budgets and investments
  • Usage
The most important statistics
  • Effectiveness
The most important statistics
  • Facebook ad revenue
  • Audience

Related Studies: Available to Download in PDF or PPTX Format


All Information
in one Presentation


Everything On "Facebook" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions