Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Facebook's advertising revenue worldwide from 2009 to 2017 (in million U.S. dollars)

Exclusive Premium Statistic

Facebook: advertising revenue worldwide 2009-2017 This statistic shows Facebook's global advertising revenue from 2009 to 2017. In the most recently reported year, the social network generated 39.94 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of Facebook's revenue.
Facebook advertising revenue – additional information

Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2017, about 98 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at more than 39.9 billion U.S. dollars in 2017, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure.

Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 11.96 U.S. dollars in 2015. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 13.54 U.S. dollars in the last quarter of 2015, while the global average was 3.73 U.S. dollars. In Europe, Facebook’s average revenue per user was 4.5 U.S. dollars during the same time period.

In terms of segments, mobile is the most promising advertising form for the company. In 2015, Facebook’s mobile advertising revenue already accounted for 77 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue is projected to grow from an estimate of 13 billion U.S. dollars in 2015 to 60.68 billion U.S. dollars by 2021, and drive the company’s growth in the coming years.
Show more
Advertising revenue in million U.S. dollars
--
--
--
--
--
--
--
--
--
Advertising revenue in million U.S. dollars
--
--
--
--
--
--
--
--
--

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This statistic shows Facebook's global advertising revenue from 2009 to 2017. In the most recently reported year, the social network generated 39.94 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of Facebook's revenue.
Facebook advertising revenue – additional information

Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2017, about 98 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at more than 39.9 billion U.S. dollars in 2017, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure.

Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 11.96 U.S. dollars in 2015. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 13.54 U.S. dollars in the last quarter of 2015, while the global average was 3.73 U.S. dollars. In Europe, Facebook’s average revenue per user was 4.5 U.S. dollars during the same time period.

In terms of segments, mobile is the most promising advertising form for the company. In 2015, Facebook’s mobile advertising revenue already accounted for 77 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue is projected to grow from an estimate of 13 billion U.S. dollars in 2015 to 60.68 billion U.S. dollars by 2021, and drive the company’s growth in the coming years.
Show more
Release date
January 2018
Region
Worldwide
Survey time period
2009 to 2017

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

Facebook
Facebook

All Information
in one Presentation

Facebook

Everything On "Facebook" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Facebook marketing "

  • Adoption
  • Budgets and investments
  • Usage
  • Cost & effectiveness
  • Facebook ad revenue
  • Audience & customer engagament
  • Leader rankings
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.