In January 2022, 42 percent of adults surveyed in the United States who claimed to be familiar with the metaverse said the best way to describe the metaverse was as a virtual, computer-generated world where people can socialize, work and play. One in ten respondents thought that the best way to describe the metaverse was as a new social media platform and just one percent described it as a new entertainment subscription platform.
Most accurate descriptions of the metaverse according to adults in the United States as of January 2022
Characteristic
Share of respondents
A virtual, computer-generated world where people can socialize, work and play
42%
A new social networking platform
10%
A new internet experience which links together multiple sites and platforms
9%
A huge tech company that has developed consumer services in lots of different areas
9%
The next generation of cloud computing
6%
A theory about astrophysics
4%
Sites where you can buy and sell digital art and currency
4%
Analysis to uncover and define universal internet behaviors
3%
A group of shopping sites where you need to wear virtual reality headsets
Which of the following best describes Metaverse? (select one) [Asked only to those familiar].
According to the source: "The data is weighted so that the sample composition best reflects the demographic profile of the U.S. adult population according to the most recent census data."
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Ipsos. (January 24, 2022). Most accurate descriptions of the metaverse according to adults in the United States as of January 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1290424/unites-states-adults-descriptions-of-the-metaverse/
Ipsos. "Most accurate descriptions of the metaverse according to adults in the United States as of January 2022." Chart. January 24, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1290424/unites-states-adults-descriptions-of-the-metaverse/
Ipsos. (2022). Most accurate descriptions of the metaverse according to adults in the United States as of January 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1290424/unites-states-adults-descriptions-of-the-metaverse/
Ipsos. "Most Accurate Descriptions of The Metaverse According to Adults in The United States as of January 2022." Statista, Statista Inc., 24 Jan 2022, https://www.statista.com/statistics/1290424/unites-states-adults-descriptions-of-the-metaverse/
Ipsos, Most accurate descriptions of the metaverse according to adults in the United States as of January 2022 Statista, https://www.statista.com/statistics/1290424/unites-states-adults-descriptions-of-the-metaverse/ (last visited October 31, 2024)
Most accurate descriptions of the metaverse according to adults in the United States as of January 2022 [Graph], Ipsos, January 24, 2022. [Online]. Available: https://www.statista.com/statistics/1290424/unites-states-adults-descriptions-of-the-metaverse/