Usage of digital advertising in the U.S. 2021, by platform

Published by
Michele Majidi,
May 4, 2023
During a survey carried out among U.S. advertisers in the first quarter in 2021, 42 percent of respondents stated that they used over-the-top (OTT) or connected TV (CTV) for advertising purposes. In-podcast adverting was used by 23 percent of respondents.

Usage of selected digital advertising platforms among advertisers in the United States in 1st quarter 2021

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Release date

July 2021

Region

United States

Survey time period

Q1 2021

Special properties

among 250 advertisers (40 percent marketer, 60 percent agency)

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Statistics on " Podcast advertising in the United States "

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Other statistics that may interest you Podcast advertising in the United States

Overview

6

Leading players

7

Marketer usage and insights

6

Consumer insights

8

Further related statistics

14

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Statistics

Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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