In June 2024, gross advertising expenditure amounted to over 2.7 billion euros in Germany. Therefore, gross advertising expenditure was around ten percent higher than in the same month last year. By contrast, advertising expenditure is usually particularly high in the fourth quarter of each year.
Gross advertising expenditure of the above-the-line media in Germany from June 2022 to June 2024
(in million euros)
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Nielsen. (July 16, 2024). Gross advertising expenditure of the above-the-line media in Germany from June 2022 to June 2024 (in million euros) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/411280/above-the-line-media-gross-ad-expenditure-in-germany/
Nielsen. "Gross advertising expenditure of the above-the-line media in Germany from June 2022 to June 2024 (in million euros)." Chart. July 16, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/411280/above-the-line-media-gross-ad-expenditure-in-germany/
Nielsen. (2024). Gross advertising expenditure of the above-the-line media in Germany from June 2022 to June 2024 (in million euros). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/411280/above-the-line-media-gross-ad-expenditure-in-germany/
Nielsen. "Gross Advertising Expenditure of The Above-the-line Media in Germany from June 2022 to June 2024 (in Million Euros)." Statista, Statista Inc., 16 Jul 2024, https://www.statista.com/statistics/411280/above-the-line-media-gross-ad-expenditure-in-germany/
Nielsen, Gross advertising expenditure of the above-the-line media in Germany from June 2022 to June 2024 (in million euros) Statista, https://www.statista.com/statistics/411280/above-the-line-media-gross-ad-expenditure-in-germany/ (last visited October 31, 2024)
Gross advertising expenditure of the above-the-line media in Germany from June 2022 to June 2024 (in million euros) [Graph], Nielsen, July 16, 2024. [Online]. Available: https://www.statista.com/statistics/411280/above-the-line-media-gross-ad-expenditure-in-germany/