This statistic shows the results of a survey concerning the attitude of online shoppers towards personalized newsletters from companies in the food industry in Germany in 2013, broken down by age group. While only 17 percent of German internet shoppers aged 65 years and older could picture themselves subscribing to a regular e-mail service with individual content, younger consumers were more open to the idea. Roughly one third of respondents aged between 30 and 39 stated that they would subscribe to personalized newsletters.
Would you subscribe to a regular newsletter that has been personalized for you?
The original German survey question was phrased as follows: "Würden Sie einen auf Sie individuell zugeschnittenen regelmäßigen Newsletter abonnieren?"
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LZ, & UGW. (January 15, 2014). Would you subscribe to a regular newsletter that has been personalized for you? [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/457932/consumer-attitudes-personalized-food-newsletters-germany/
LZ, und UGW. "Would you subscribe to a regular newsletter that has been personalized for you?." Chart. January 15, 2014. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/457932/consumer-attitudes-personalized-food-newsletters-germany/
LZ, UGW. (2014). Would you subscribe to a regular newsletter that has been personalized for you?. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/457932/consumer-attitudes-personalized-food-newsletters-germany/
LZ, and UGW. "Would You Subscribe to a Regular Newsletter That Has Been Personalized for You?." Statista, Statista Inc., 15 Jan 2014, https://www.statista.com/statistics/457932/consumer-attitudes-personalized-food-newsletters-germany/
LZ & UGW, Would you subscribe to a regular newsletter that has been personalized for you? Statista, https://www.statista.com/statistics/457932/consumer-attitudes-personalized-food-newsletters-germany/ (last visited October 31, 2024)
Would you subscribe to a regular newsletter that has been personalized for you? [Graph], LZ, & UGW, January 15, 2014. [Online]. Available: https://www.statista.com/statistics/457932/consumer-attitudes-personalized-food-newsletters-germany/
