In 2022, Sweden was the largest digital advertising market in the Nordics, with a spending of 3.21 billion euros. Norway and Denmark followed, with 1.74 and 1.59 billion, respectively. In Finland, the expenditure amounted to 737 million euros. Most recent figures estimate the 2021 digital ad spend in Iceland at 2.23 billion Icelandic krona or 17 million euros.
Digital advertising spending in selected Nordic countries in 2022
(in million euros)
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IAB Europe. (May 31, 2023). Digital advertising spending in selected Nordic countries in 2022 (in million euros) [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe. "Digital advertising spending in selected Nordic countries in 2022 (in million euros)." Chart. May 31, 2023. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe. (2023). Digital advertising spending in selected Nordic countries in 2022 (in million euros). Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe. "Digital Advertising Spending in Selected Nordic Countries in 2022 (in Million Euros)." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/
IAB Europe, Digital advertising spending in selected Nordic countries in 2022 (in million euros) Statista, https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/ (last visited November 01, 2024)
Digital advertising spending in selected Nordic countries in 2022 (in million euros) [Graph], IAB Europe, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/706586/forecasted-digital-advertising-revenue-in-selected-nordic-countries/