Shopping preference of consumers in mainland China by category 2016

Published by Statista Research Department, Nov 20, 2016
The graph displays the overall shopping preference of consumers in mainland China as of the 3rd quarter of 2016, by category. About 61 percent of consumers in mainland China had spent money on fashion in the last twelve months as of the survey.

Shopping preference of consumers in mainland China as of the 3rd quarter of 2016, by category*

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Release date

November 2016

Region

China

Survey time period

third quarter of 2016

Number of respondents

500 respondents

Supplementary notes

*The original survey question was :"What was in last year's shopping basket?"

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